AT THE HELM, YOU NEED TO #FINDYOURFLOW
Leadership Isn’t About Taking Control — It’s About Letting Go
👞 Prologue: A Monkey Called Legacy
At the beginning of 2024 — January 22nd, to be precise — I wrote a piece on LinkedIn titled:
It wasn’t a marketing essay. It was a release valve.
A coming-out letter from the battlefield of leadership — written for every founder, CMO, or team lead who’s ever found themselves carrying problems that were never theirs to hold.
“Stop carrying what isn’t yours. Hand me the monkey — let me hold the chaos long enough for you to breathe.”
That was the message. And that message still stands.
But today, as the world spins faster, and brand leaders find themselves under siege —
I return to that truth with new eyes.
This is the beginning of a new series called #FindYourFlow.
Not about perfection. Not about peace.
But about how to lead in rhythm — especially when the music changes.
📂 The Crisis: What Happens When You're Losing Your Soul?
When a crisis hits, brand leaders are not just asked to “fix it.”
They’re watched. Judged. Pulled but rarely embraced.
Every headline becomes a trigger. Every silence, a signal.
And in the noise, it’s easy to lose the one thing that truly matters:
your internal rhythm.
Flow in a crisis is not calmness. It’s clarity.
It’s knowing which fire to walk through — and which one to let burn out on its own.
🔬 From Control to Flow: A Brand Leader's Reframe
Let’s get real…
Founders trying to be chef, waiter, and dishwasher
Brand managers rewriting copy at 2 a.m. instead of trusting the team
CEOs sitting in digital war rooms with nothing to say but everything to fear
We’ve all been there. But here’s the truth:
Leadership is not about catching every ball.
It’s about designing a system where the game flows without you.
That’s what #FindYourFlow is about.
It’s not surrender. It’s orchestration.
📊 Headlines as Leadership Lessons – My Take!
(PR Value Meets Strategic Insight)
◾ SportPesa Renews Ksh15M Rugby Sponsorship — PR Value: KES 23.2M
Consistency breeds trust. Leadership is not always a pivot; sometimes it’s a recommitment.
◾ Wilson Airport Runway Upgrade — PR Value: KES 17.3M
Infrastructure is a strategy in physical form. What’s the “runway” in your organization that needs reinforcing?
◾ Tullow Oil Exits Kenya, Gulf Energy Enters — PR Value: KES 4.7M
Legacy without momentum becomes dead weight. Exit isn’t failure — sometimes, it's the start of a better fit.
◾ Equity & IFC Launch Women’s Program — PR Value: KES 11.1M
Empowering your base is long-term PR. How are you investing in your internal entrepreneurs?
This isn’t media monitoring — it’s meaning mining.
🛠️ The Flow Toolkit: Quick Check-In for Brand Leaders
Ask yourself (or your team) weekly:
What are we holding that’s not ours?
Where is the resistance — and what does it reveal?
Who needs to be trusted more, so we can do less?
Are we managing people, or momentum?
🖋️ Closing Signal: The Flow Is the Strategy
Let the record show — leadership isn’t a job. It’s a rhythm.
When the music changes, don’t double down on the old steps.
Find your flow. Or get left behind.
This is the first of many conversations in the #FindYourFlow series.
If you’ve ever felt like you were drowning in someone else’s drama — or stuck at the top with no rope to climb down — stay tuned. We’re about to flip the leadership script.
It’s time to change the forest, not just the monkeys.
This is #TheSidewalkProphet — and I am out.
Subscribe. Share. Reclaim your rhythm.
Pablo Murunga
CEO, Vizual Dialog
Founder | Brand Strategy Leader | Chief Storyteller
LinkedIn: https://www.linkedin.com/in/pablo-murunga-19942310/
